The Advancement of Human Potential

Module 1 • 1 Lesson

List of Modules

Introduction to Franchise Brokering
Module 0 • 1 Lesson
The Advancement of Human Potential
Module 1 • 1 Lesson
Hurting vs. Healing People
Module 2 • 1 Lesson
Exploring Organizational Culture
Module 3 • 1 Lesson
Choosing Your Broker Network
Module 4 • 2 Lessons
Learning the Business Appraisal Wheel
Module 5 • 8 Lessons
FBA’s Distinctive Framework
Module 6 • 4 Lessons
Making An Informed Decision
Module 7 • 2 Lessons

When contemplating a new career, many gravitate towards tangible benefits like pay, culture, or societal prestige. However, in Module 1, we’re looking at Franchise Brokering beyond these conventional considerations.

Dive deep into how this role not only reshapes your professional landscape but profoundly impacts those you interact with. Franchise Brokers champion the Advancement of Human Potential. Here you will uncover the symbiotic growth of both Broker and client, intertwined with the timeless wisdom of Maslow’s Hierarchy of Needs.

Prepare to view your potential career through a more profound, holistic lens.

Lesson 1: Most People Feel Trapped

The objective of this lesson is not solely about becoming a Franchise Broker – it’s about tapping into the profound potential within you and those you will work with.

To start, let’s explore this concept…

Do you believe that most people feel trapped in their current situation?

Whether their current situation is a job (or lack of job), a relationship (or lack of), a living situation (or lack of), a purpose (or lack of)…you get the idea.


Think about it…

Really think about it.

Do you have your answer?


In our experience speaking to thousands of professionals, most people feel trapped

And when they fall into the belief that they’re trapped, they weaken. THIS IS THE POINT!

We are not in the business of promoting weakness. We’re in the business of helping people step out of their fear, reservations, doubts, and unknowing – and step into the light instead.

That’s where the Advancement of Human Potential comes in. It’s also where you will thrive as a potential Franchise Broker.

You have the opportunity to help people step out of their perceived limitations and into a space of growth and development. This is the crux of Advancing Human Potential.

Franchise Brokers often encounter individuals who have ambitions of owning a business but are held back by fear. They often hold onto that fear – whether it’s of leaving a secure job, the fear of failure, the fear of the unknown… the list goes on.

But you can be the catalyst for this change in them – guiding these individuals to overcome these reservations and take the leap towards business ownership. Because it’s a liberating life. Truly.

Isn’t that why you’re curious about becoming a Broker?

You can introduce potential buyers to the independence and freedom of managing their own business while providing valuable education and reassurance throughout the process.

To demonstrate this in action, are you familiar with Maslow’s Hierarchy of Needs?

maslows hierarchy of needs

Let’s assume that buyer’s have their basic, physiological needs met – i.e. food, shelter, water, etc.

So from here, the process to help them elevate can be broken down into four steps:

  1. Secure their safety. As a trusted guide, your presence can instill confidence in buyers to pursue their passions and desires.
  2. Provide a community. Franchising often fosters a sense of community and belonging, making the transition smoother. This is love and belonging in Maslow’s chart.
  3. Help them grow. Assist in their business growth, helping them achieve self-esteem, respect, and financial freedom. This is esteem in Maslow’s chart.
  4. Watch them become who they were meant to be. Witness the transformation as they reach their peak potential, contributing positively to others’ success. This is Self-actualization in Maslow’s chart – the GOAL!

However–and this is crucial–for you to guide others effectively, you need to be able to see the bigger picture and step out of your own comfort zone. YOU must go through Maslow’s Hierarchy of Needs. Which is why we’re here – to help you do that! 

Being a Franchise Broker is about harnessing your power to unlock others’ potential, helping them discover and embrace their own unique talents, skills, and gifts.

And we know you have the key to do just that.

As a potential Franchise Broker, your role is to empower individuals to step out of their perceived limitations, overcome fear, and unlock their true potential. By doing so, you are facilitating a transformative journey of personal growth and self-actualization.

  1. How many people do you know who feel trapped even in seemingly good situations?  
  2. How often do you make fear based decisions versus truth based decisions? 
  3. Are you self aware enough to be able to recognize when your ego is taking over? 
  4. Where do you feel you are on Maslow’s Hierarchy of Needs?