Introduction to
Franchise Brokering
Master the Art of Franchise Brokering: Equip
yourself with the skills to help buyers achieve
business independence, manage their lives on
their terms, and reach new heights of
self-discovery.
Instructor: Sabrina Wall (CEO of the Franchise Brokers Association)
We have trained over 1,500
franchise brokers to date.
7 Modules
More than 25 topics coveredAdvanced level
of business knowledge
Recommended
for those seeking new and better business opportunitiesCertification Included
You will receive your official diploma from the Franchise Training InstituteWork Independently
and Be Your Own Boss
As a Franchise Broker, you have the freedom to set your
own schedule and work at your own pace – with a caveat.
You’re not actually alone! Our team and tools are with
you along the way to help you reach scale and success.
What You'll Learn
- Franchise Brokering Essentials
Develop the core skills and insights to navigate the
franchise industry successfully. Learn how to identify
the right franchises for your clients, based on their
unique goals, skills, and potential.
- Developing High-Impact Relationships
Master relationship-building skills essential to franchise
brokering. Learn to create trust and guide clients as a
mentor, friend, and advocate for their success.
- Facilitating Truth-Based Decision-Making
Understand how to break fear-based thinking patterns
and foster truth-based decision-making, empowering
clients to make confident, clear, and optimal choices.
- Understanding Human Potential
Grasp the psychology behind human motivation and
potential, learning how to support clients as they move
from feeling “stuck” to reaching their full potential.
- Guiding Clients through the Hierarchy of Needs
Apply Maslow’s hierarchy in your work, guiding
buyers from basic security all the way to
self-actualization. You’ll learn actionable steps to help
them build businesses that satisfy both personal and
professional growth.
- Implementing Long-Term Growth Strategies
Beyond the sale, learn how to support clients’
continued growth within the franchise system,
setting them up for sustained success and potential
franchise expansion.
FRANCHISE TRAINING INSTITUTE INSTRUCTOR
Sabrina Wall
CEO Of the Franchise Brokers Association
Entrepreneur, Franchise Leader, Presence Leader
Experienced Chief Executive Officer with a demonstrated
history of working in the professional training &
coaching industry. Skilled in Sales, Management,
Business Development, Organizational Development,
and Training. Strong business development professional
graduated from University of Central Florida.
What Is A Franchise Broker and Why Is A Business Opportunity?
A franchise broker connects investors with franchisors,
helping create partnerships that benefit both parties and
stimulate economic growth. This role demands industry
knowledge, strategic insight, and a focus on
relationship-building. Brokers guide investors through
franchise opportunities and provide ongoing support, often
adopting a coaching approach. To succeed, brokers benefit
from training, such as that offered by the Franchise Training
Institute, which includes practical skills, ongoing mentorship,
and networking resources. The position offers independence,
high earning potential, and the satisfaction of fostering
business success and community impact.
The GDP contribution of
franchises is expected to
grow by
4.2%
to $521.3 billion, maintaining a stable share of 3% of the overall economy.
The franchise industry is projected to
see a growth in establishments, with
nearly 15,000 new units, reaching
805,000 units in total. This represents a
1.9%
increase from the previous year.
Quick Service Restaurants (QSRs)
and Personal Services are at the
forefront of expansion, with
anticipated growth rates of
2.5%
each in 2023