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Introduction to
Franchise Brokering

Master the Art of Franchise Brokering: Equip yourself with the skills to help buyers achieve business independence, manage their lives on their terms, and reach new heights of self-discovery.
Instructor: Sabrina Wall (CEO of the Franchise Brokers Association)
We have trained over 1,500 franchise brokers to date.

7 Modules

More than 25 topics covered

Advanced level
of business knowledge

Recommended

for those seeking new and better business opportunities

Certification Included

You will receive your official diploma from the Franchise Training Institute

Work Independently
and Be Your Own Boss

As a Franchise Broker, you have the freedom to set your own schedule and work at your own pace – with a caveat. You’re not actually alone! Our team and tools are with you along the way to help you reach scale and success.

What You'll Learn

Develop the core skills and insights to navigate the franchise industry successfully. Learn how to identify the right franchises for your clients, based on their unique goals, skills, and potential.
Master relationship-building skills essential to franchise brokering. Learn to create trust and guide clients as a mentor, friend, and advocate for their success.
Understand how to break fear-based thinking patterns and foster truth-based decision-making, empowering clients to make confident, clear, and optimal choices.
Grasp the psychology behind human motivation and potential, learning how to support clients as they move from feeling “stuck” to reaching their full potential.
Apply Maslow’s hierarchy in your work, guiding buyers from basic security all the way to self-actualization. You’ll learn actionable steps to help them build businesses that satisfy both personal and professional growth.
Beyond the sale, learn how to support clients’ continued growth within the franchise system, setting them up for sustained success and potential franchise expansion.

FRANCHISE TRAINING INSTITUTE INSTRUCTOR

Sabrina Wall

CEO Of the Franchise Brokers Association
Entrepreneur, Franchise Leader, Presence Leader
Experienced Chief Executive Officer with a demonstrated history of working in the professional training & coaching industry. Skilled in Sales, Management, Business Development, Organizational Development, and Training. Strong business development professional graduated from University of Central Florida.

What Is A Franchise Broker and Why Is A Business Opportunity?

A franchise broker connects investors with franchisors, helping create partnerships that benefit both parties and stimulate economic growth. This role demands industry knowledge, strategic insight, and a focus on relationship-building. Brokers guide investors through franchise opportunities and provide ongoing support, often adopting a coaching approach. To succeed, brokers benefit from training, such as that offered by the Franchise Training Institute, which includes practical skills, ongoing mentorship, and networking resources. The position offers independence, high earning potential, and the satisfaction of fostering business success and community impact.
The GDP contribution of franchises is expected to grow by

4.2%

to $521.3 billion, maintaining a stable share of 3% of the overall economy.
The franchise industry is projected to see a growth in establishments, with nearly 15,000 new units, reaching 805,000 units in total. This represents a

1.9%

increase from the previous year.
Quick Service Restaurants (QSRs) and Personal Services are at the forefront of expansion, with anticipated growth rates of

2.5%

each in 2023

Course Content

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