When brokers start in the business, they work with vendors that we have approved. This is an easy way to gain access to individuals who are interested in buying a franchise and have made inquiries online for information as to how to get started. There are a number of different pricing packages as well as types of buyer inquires a broker can purchase from the vendor. Depending on what package you purchased through FTI, you will be given a credit that can be applied toward the purchase of buyer inquiries.
A broker would use this system to begin training and adding to their pipeline. As the broker begins to feel comfortable with the first source of buyer inquiries, they would start to build other sources. We train our brokers on these different methods, but the method used is based on the individual broker's talents, skills, and experience. We have training on over 20 marketing methods that a broker can choose from.
With any business, part of the focus will be on generating buyer inquiries. It is very important to manage your expenses in doing this and to account for fluctuation in volume among the different sources. You want to diversify your marketing mix in order to achieve maximum profitability. In the franchise training programs, you will learn how to develop low and no cost lead sources to reduce expenses and increase your bottom line. At the end of the day its not how much money you make, but rather how much money you keep and when you have a steady flow of interested buyers contacting you, the odds are in your favor.